It's All AboutThe Hunt

I started Scoobs Hideout because I couldn't find a beard product that actually belonged in the woods. As a hunter, having a beard in the freezing cold wind of a tree stand means dealing with dry skin and beard-druff, but every oil and balm on the market smells like a candle store.

Wear that into the woods during bow season and every white-tailed deer in the county is going to wind you and bolt. There was a real gap for guys who want to take care of themselves but need to stay stealthy.

So I started making my own, all-natural, with cedarwood and pine needle oils. It fixed the itch, softened the beard, and doubled as a natural timber cover scent. It kept my wife happy with a well-groomed beard, and kept the deer completely unaware. That's how the “The Hunt Is On” line was born.